Living Proof’s 2023 Brand Campaign aimed to increase brand awareness by showcasing science-driven positioning through aspirational hair featuring brand ambassador Lily Collins.

Tailored for the digital journey, the campaign positioned Living Proof as a trusted leader in prestige haircare while showcasing transformative results. As Senior Art Director, I led all creative input from the brand side, collaborating closely with Gates Agency throughout the brief, campaign development, and production phases to bring the vision to life.