Brand Refresh
Back to the brand’s roots in science, with a new formula:
Equal parts living, equal parts proof.
Creative Director
Boston / New York
Creative direction, design & art direction:
across beauty, fashion, lifestyle, and wellness.
I turn strategy into creative worlds—shaping the thinking from product research and insight through to the idea, visual language, and expression across campaigns, content, and experience. The work is concept-led, aspirational, and considered down to the last detail.
Brand Building
Creative Strategy
Art Direction
Visual Identity
Packaging Design
Content & Editorial Direction
Digital & Social Creative
On-Set Creative Direction
Campaign Development
Selected Experience
Living Proof — Creative Director
Rue La La — Art Direction + Design
Stephanie Stamatis
Annika Kafcaloudis
Rahel Weiss
T.K. Williams
Quadriga Management
Quinn Meyers
Plainsight Studios
Margaret Emily Studio