RANDI OCHAB

CREATIVE DIRECTION








Creative Director
Boston / New York 


Creative direction, design & art direction: 
across beauty, fashion, lifestyle, and wellness.


I turn strategy into creative worlds—shaping the thinking from product research and insight through to the idea, visual language, and expression across campaigns, content, and experience. The work is concept-led, aspirational, and considered down to the last detail.








Focus 
Brand Building
Creative Strategy
Art Direction
Visual Identity
Packaging Design
Content & Editorial Direction
Digital & Social Creative
On-Set Creative Direction
Campaign Development

Selected Experience
Living Proof — Creative Director
Rue La La — Art Direction + Design

Collaborators
Stephanie Stamatis 
Annika Kafcaloudis
Rahel Weiss 
T.K. Williams
Quadriga Management
Quinn Meyers 
Plainsight Studios 
Margaret Emily Studio